A Successful Employee Rebrand Launch

The "Rebrand Employee Launch Events" had a terrific turnout from all of our employees. The positive reaction and enthusiasm by all was felt throughout the company.

We’d like to thank the marketing team for the creativity and hard work they put into this rebrand effort.

Across all regions, the new logo, the TV commercials, websites, signage and more all officially launched on October 2nd. The new creative places an emphasis on creating relationships with our customers in sales, service, parts and the body shops. Our new marketing reflects our value proposition. The point of difference being that the customer is always in control of an efficient process. This is supported by making their experience in the dealership an enjoyable one while always taking the initiative to go above and beyond. It's about making the customer feel important.

View commercials for Heritage here.

View commercials for MotorWorld here.

View commercials for Hall here. 

Here are a few pictures from the events held within each market: