Hall Mazda Virginia Beach

Hall Mazda Virginia Beach

Get ready for the red carpet. Hall Mazda Virginia Beach General Manager Michael White, Sales Consultant Chris Lapicki and Sales Consultant Bernard Beckett recently starred in a video produced for the annual Mazda dealer meeting in Las Vegas and simulcast to all U.S. Mazda stores.

The video demonstrates the team’s unique approach to maximizing online leads. When a customer reaches out about a specific car, one of the sales pros grabs a cell phone and shoots a brief video about the vehicle in question. The team then emails or texts the video directly to the customer. According to Michael, the open rate of these messages is 90 percent and typically leads to positive results.

Mazda of America was so intrigued by this unique process that they reached out to the dealership in an effort to showcase its operation to all U.S. Mazda dealers. Mazda enlisted two-time national Emmy Finalist and Pulitzer finalist Olive Talley to shoot a video demonstrating how the Hall Mazda team uses cell phone videos to engage with customers. The end result is absolutely Oscar-worthy, so grab some popcorn and enjoy! (The password is mazda123.)

Mazda Personal Sales Videos Approval 110215 from Cactex Media on Vimeo.